Course Information

Introduction

This 45-day Strategic Analysis Executive Master develops advanced knowledge and practical skills required to analyze complex business environments, evaluate strategic opportunities and support effective executive decision-making.

The program focuses on strategic models, market analysis, corporate strategy, competitor mapping, data-driven decisions, business intelligence, strategic leadership and scenario planning. Participants will learn how to evaluate markets, understand competitive environments, analyze business information and develop strategic insights that support organizational growth and performance.

Through advanced strategic frameworks, analytical tools, business intelligence approaches and applied projects, participants will develop the ability to convert information into strategic decisions, anticipate market changes and strengthen organizational competitiveness.

The final five days are dedicated to a thesis project, where participants apply the strategic analysis concepts and tools learned throughout the Master to analyze a real organizational strategic challenge and develop a structured improvement plan.

Objectives

By the end of this Executive Master, participants will be able to:

1. Apply strategic models to analyze organizations, markets and business challenges.

2. Conduct market analysis to identify trends, opportunities and competitive factors.

3. Develop corporate strategy approaches that support organizational growth and long-term objectives.

4. Create competitor mapping frameworks to understand market positioning and competitive movements.

5. Apply data-driven decision-making approaches to improve strategic accuracy and business outcomes.

6. Use business intelligence concepts to transform information into strategic insights.

7. Apply strategic leadership approaches to support effective decision-making and organizational direction.

8. Use scenario planning methods to evaluate future possibilities and prepare strategic responses.

9. Complete a practical thesis project that applies strategic analysis concepts, tools and frameworks to an organizational strategic challenge and presents an improvement plan.

Who Should Attend?

This Executive Master is designed for:

1. CEOs, executives and senior managers responsible for strategic planning and organizational decisions.

2. Strategy managers and business development professionals involved in market analysis and growth initiatives.

3. Marketing, competitive intelligence and business analysis professionals.

4. Consultants and advisors supporting organizational strategy and transformation.

5. Professionals preparing for executive roles requiring advanced analytical and strategic thinking capabilities.

Training Method

• Pre-assessment
• Live group instruction
• Use of real-world examples, case studies and exercises
• Interactive participation and discussion
• Power point presentation, LCD and flip chart
• Group activities and tests
• Post-assessment
If Applicable:
• Each participant receives a 7” Tablet containing a copy of the presentation, slides and handouts

Program Support

This program is supported by:
* Interactive discussions
* Role-play
* Case studies and highlight the techniques available to the participants.

Daily Agenda

Daily Schedule (Monday to Friday)
- 09:00 AM – 10:30 AM Technical Session 1
- 10:30 AM – 12:00 PM Technical Session 2
- 12:00 PM – 01:00 PM Technical Session 3
- 01:00 PM – 02:00 PM Lunch Break (If Applicable)
- Participants are expected to engage in guided self-study, reading, or personal reflection on the day’s content. This contributes toward the CPD accreditation and deepens conceptual understanding.
- 02:00 PM – 04:00 PM Self-Study & Reflection

Please Note:
- All training sessions are conducted from Monday to Friday, following the standard working week observed in the United Kingdom and European Union. Saturday and Sunday are official weekends and are not counted as part of the course duration.
- Coffee and refreshments are available on a floating basis throughout the morning. Participants may help themselves at their convenience to ensure an uninterrupted learning experience Provided if applicable and subject to course delivery arrangements.
- Lunch Provided if applicable and subject to course delivery arrangements.

Part 2 / 9

Understanding Market Analysis

- Exploring methods used to analyze markets and business environments.
- Understanding customer, competitor and industry influences.
- Identifying market opportunities and challenges.


Conducting Market Research

- Evaluating market trends, customer needs and industry developments.
- Analyzing market information to support decisions.
- Identifying factors affecting business performance.


Using Market Insights

- Translating market analysis into strategic actions.
- Supporting business opportunities through evidence-based decisions.
- Improving market responsiveness.

Part 3 / 9

Understanding Corporate Strategy

- Exploring the role of corporate strategy in organizational growth.
- Understanding strategic choices related to markets, resources and capabilities.
- Identifying factors influencing corporate decisions.


Developing Corporate Strategies

- Evaluating strategic alternatives and business opportunities.
- Aligning corporate objectives with organizational capabilities.
- Creating approaches that support sustainable growth.


Managing Corporate Strategic Decisions

- Assessing strategic outcomes and organizational impact.
- Improving strategic alignment across business areas.
- Supporting long-term value creation.

Part 4 / 9

Understanding Competitive Mapping

- Exploring methods for analyzing competitors and market positions.
- Understanding competitive strengths, weaknesses and strategies.
- Identifying factors that influence competitive advantage.


Building Competitor Maps

- Collecting and organizing competitive information.
- Comparing market positions, capabilities and offerings.
- Supporting strategic decisions through competitive analysis.


Using Competitive Insights

- Identifying opportunities created by competitor movements.
- Developing responses to competitive challenges.
- Strengthening organizational positioning.

Part 5 / 9

Understanding Data-Based Strategy

- Exploring the role of data in strategic decision-making.
- Understanding how information improves strategic analysis.
- Identifying reliable sources of business intelligence.


Applying Data-Driven Approaches

- Using data to evaluate opportunities and challenges.
- Supporting decisions through analytical evidence.
- Improving strategic accuracy through information.


Building Data-Driven Organizations

- Encouraging effective use of data in strategic processes.
- Improving decision quality through measurement.
- Creating practices that support continuous learning.

Part 6 / 9

Understanding Business Intelligence

- Exploring the role of business intelligence in strategic analysis.
- Understanding how organizations transform data into insights.
- Identifying BI capabilities that support management decisions.


Applying Business Intelligence Tools

- Analyzing business information to identify trends and patterns.
- Supporting strategic decisions through reporting and insights.
- Improving organizational visibility through information systems.


Developing BI Capabilities

- Building approaches for effective intelligence use.
- Improving access to relevant business information.
- Supporting strategic performance improvement.

Part 7 / 9

Understanding Strategic Leadership

- Exploring the role of leadership in shaping strategic direction.
- Understanding how leaders influence strategic decisions.
- Identifying capabilities required for strategic leadership.


Leading Strategic Decisions

- Applying leadership approaches to complex strategic situations.
- Balancing analysis, judgement and organizational priorities.
- Supporting alignment between leaders and teams.


Building Strategic Leadership Capability

- Developing strategic thinking among leaders.
- Improving communication of strategic direction.
- Strengthening organizational commitment to strategy.

Part 8 / 9

Understanding Scenario Planning

- Exploring the role of scenarios in strategic preparation.
- Understanding uncertainty, risks and future possibilities.
- Identifying factors that influence future business environments.


Developing Strategic Scenarios

- Creating alternative future scenarios.
- Evaluating potential impacts and strategic responses.
- Supporting proactive decision-making.


Using Scenarios for Strategy

- Applying scenario insights to strategic planning.
- Improving organizational readiness for change.
- Strengthening long-term strategic flexibility.

Part 9 / 9 Executive Masters Thesis

Strategic Analysis Improvement Thesis

Day 41: Thesis Definition and Planning

- Identify an organizational strategic analysis challenge related to the topics covered during the Master.
- Define the thesis problem statement, objectives and expected outcomes.
- Establish the scope, methodology and approach for the thesis project.


Day 42: Research and Strategic Analysis

- Collect relevant information about the selected strategic analysis challenge.
- Apply strategic models, market analysis, corporate strategy, competitor mapping, data-driven decisions, business intelligence, strategic leadership and scenario planning frameworks learned during the program.
- Analyze current strategic practices, gaps and improvement opportunities.


Day 43: Developing Strategic Analysis Solutions

- Develop recommendations to improve strategic analysis and decision-making.
- Create an implementation roadmap with actions and responsibilities.
- Define measures to evaluate strategic improvement outcomes.


Day 44: Thesis Writing and Final Review

- Structure the thesis document using a professional format.
- Review analysis, recommendations and strategic analysis improvement approach.
- Prepare the executive summary and final presentation materials.


Day 45: Thesis Presentation and Evaluation

- Present the completed strategic analysis improvement thesis project.
- Receive feedback and evaluation on the proposed solutions.
- Finalize practical actions for applying strategic analysis improvements within the organization.